Hopefuls Journey
With this three email journey, I reach out to an audience who rarely hear from us. These people don’t know much - if anything - about Columbia Threadneedle Investments so I needed to get them quickly acquainted with the firm. This was accomplished with the graphics and blue font that’s consistent across all three emails.
Email 1
With this first touch, I introduce the concept of time savings. We’ve done the work for them. The email offers a look at our short- and long-term market outlook for major asset classes.
Email 2
The second email in the series suggests some funds to look at that may help them achieve their investment goals. All funds are highly rated and have a short description.
Email 3
Continuing the theme of time savings, in this final touch, I offer to help take a little work off of them by providing a link to our thought leadership where they can read our experts thoughts on where markets are headed.
