Interval Fund Launch
When Columbia Threadneedle Investments needed creative to launch a new fund in the alternatives sector, I put together this campaign.
White Paper
Everything investors need to know about asset-based finance to set the stage for Columbia Credit Income Opportunities Fund.
Investor Guide
Paid Emails
Email 1
This initial touchpoint introduced the fund and the opportunity - access to alternative investments. It provides scannable info and a hyperlink and button to the product page.
Email 2
Building upon the first email, I talk about asset-based finance - the investments that are held in Columbia’s new fund. Here, I offer a link to the white paper shown earlier on this page and also a link to the product page.
Email 3
Now advisors know about the fund and asset-based finance. So, here we combine those thoughts in the journey to talk about what these concepts mean for their clients - potentially increased income and diversification.
Email 4
With the final touchpoint, I hammer home that this is an alternative investment - something their clients wouldn’t normally have much access to. But there’s a potentially huge upside. And we point them to our ABF video.
ABF Video
The final piece of the campaign, and the CTA on our final paid email, this video explains the opportunity that may be found in Columbia Threadneedle Investments new alternative investment.